Jordan Green Clean - Rolly Brush

Jordan Green Clean – Rolly Brush

SOCIO-TERRITORIAL MARKETING

Strategic objectives

Increase brand awareness through activities that promote respect and protection of the Planet.
Maximize reach by disseminating content on Earth Day 2021.

Operation phases

Identification of potential areas of intervention consistent with the brand.
Choice and implementation of a tailor-made socio-territorial marketing event, linked to a prestigious partner such as MareVivo, and held over 3 days.
First educational phase for the younger generations: environmental education laboratory in videoconference on problems related to climate change and pollution, with a special section on the protection of ecosystems and species at risk of extinction.
Second practical phase: joining the MareVivo national campaign “Adopt a beach”, with a cleaning action on the Stazzone beach on the Agrigento coast.
Third phase: release of 2 specimens of Caretta Caretta sea turtles, rescued and rehabilitated by the veterinarians of the A. Mirri Zooprophylactic Institute and the Messina Veterinary Hospital.

Results

Increase in brand awareness, as hoped, but also in reputation thanks to the supported topic.

Thanks to this activity, Jordan-Rolly Brush has concretely demonstrated its desire to contribute to a cultural change in the field of environmental responsibility, promoting respect for nature and its inhabitants.