{"id":12358,"date":"2023-10-09T12:09:59","date_gmt":"2023-10-09T12:09:59","guid":{"rendered":"https:\/\/www.sustenia.green\/cosa-facciamo\/marketing-socio-territoriale\/"},"modified":"2025-07-11T09:52:51","modified_gmt":"2025-07-11T09:52:51","slug":"socio-territorial-marketing","status":"publish","type":"page","link":"https:\/\/www.sustenia.green\/en\/what-we-do\/socio-territorial-marketing\/","title":{"rendered":"Socio-Territorial Marketing"},"content":{"rendered":"

[vc_row el_class=”strategy-timeline”][vc_column][vc_single_image image=”13066″ img_size=”full” alignment=”center” css=””][vc_column_text el_class=”small-text”]Sustainable marketing brings value to the company and also to territories and communities.<\/strong> In fact, compared to the classic marketing approach focused on customer satisfaction at the moment of consumption, the sustainable model leads to consumer involvement which creates greater brand loyalty.<\/p>\n

At Sustenia we have developed our own application model, the Socio-Territorial Marketing,<\/strong> with which we support companies in more responsible development paths that are attentive to the needs of citizens and the environment.[\/vc_column_text][vc_single_image image=”12273″ img_size=”medium” alignment=”center”][vc_column_text el_class=”small-text”]Our model is inspired by the theory of “Shared Value” by the American economist Michael Porter,<\/strong> referring to “the set of policies and operational practices that strengthen the competitiveness of a company, while at the same time improving the economic and social conditions of the community in which it operates”. This new approach is based on the concept of interdependency between the competitiveness of the companies and the well-being of the surrounding communities, attributing an innovative role to the former and overcoming the traditional models linked to corporate social responsibility.[\/vc_column_text]

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Identify the value of the MST project according to the most relevant progress the company has made on the path of sustainable development.<\/p><\/div><\/div><\/div>

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Create the sustainability project and translate it into actions on the territories<\/p>\n

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Select the partners (non-profit organizations and public bodies) to carry out the project with<\/p><\/div><\/div><\/div>

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Involve consumers and make them protagonists in the project activation process<\/p><\/div><\/div><\/div><\/div><\/div>

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Identify the need for sustainable development of the brand\/company, in line with its values<\/p><\/div><\/div><\/div>

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Select the partners (non-profit organizations and public bodies) to carry out the project with<\/p><\/div><\/div><\/div>

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Create the sustainability project and translate it into actions on the territories<\/p><\/div><\/div><\/div>

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Involve consumers and make them protagonists in the project activation process<\/p><\/div><\/div><\/div>

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Create corporate and brand storytelling to increase awareness and reputation.<\/p><\/div><\/div><\/div><\/div>

<\/div>[vc_column_text el_class=”small-text”]Socio-territorial marketing actions create value in territories that generate viral content through consumer engagement (Lead generation, Drive to store, User Generated Content, etc.). Clearly, the B2C target is no longer just a service user or a product buyer, but an active part of responsible choices,<\/strong> triggering a virtuous circle “pushing” towards sustainable behavior by companies. We can call them “ConsumAttori”: consumers who are responsible and aware of their choices.[\/vc_column_text]
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Some of the companies that have adopted the MST model<\/h2><\/div><\/div>[vc_column_text css=”.vc_custom_1696856464033{margin-top: -10px !important;}”]
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[vc_row el_class=”strategy-timeline”][vc_column][vc_single_image image=”13066″ img_size=”full” alignment=”center” css=””][vc_column_text el_class=”small-text”]Sustainable marketing brings value to the company and also to territories and communities. In fact, compared to the classic marketing approach focused on customer satisfaction at the moment of consumption, the sustainable model leads to consumer involvement which creates greater brand loyalty. At Sustenia we have developed our own […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12349,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-12358","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages\/12358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/comments?post=12358"}],"version-history":[{"count":10,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages\/12358\/revisions"}],"predecessor-version":[{"id":13070,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages\/12358\/revisions\/13070"}],"up":[{"embeddable":true,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages\/12349"}],"wp:attachment":[{"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/media?parent=12358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}