{"id":12340,"date":"2023-10-02T06:46:10","date_gmt":"2023-10-02T06:46:10","guid":{"rendered":"https:\/\/www.sustenia.green\/chi-siamo\/storia\/"},"modified":"2024-04-23T15:07:22","modified_gmt":"2024-04-23T15:07:22","slug":"the-founder","status":"publish","type":"page","link":"https:\/\/www.sustenia.green\/en\/who-we-are\/the-founder\/","title":{"rendered":"The Founder"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner]<h2 class=\"title-lg\">A long love story for the Planet<\/h2>[vc_column_text css=&#8221;.vc_custom_1696234280554{margin-top: -20px !important;}&#8221;]<div class='dt-sc-small-separator '><\/div>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1709293689144{margin-bottom: 0px !important;}&#8221; el_class=&#8221;small-text&#8221;]Sustenia was born thanks to an intuition of <strong>Filippo Sciacca<\/strong> who, after having worked for a long time in the strategic marketing of large multinational companies such as Henkel and Ferrero, chose in 2001 to dedicate his professional life to sustainable development, when it was called &#8220;fight against inequalities&#8221;: today it still is a central theme of the Global Goals (see in particular objective 10).[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;vcr_float_right agency-info&#8221; css=&#8221;.vc_custom_1696493945984{margin-top: 75px !important;}&#8221;][vc_column_inner el_class=&#8221;story-paragraph story-paragraph-left&#8221; width=&#8221;1\/2&#8243;]<div class=\"ult-animation  ult-animate-viewport  ult-no-mobile \" data-animate=\"fadeInLeft\" data-animation-delay=\"\" data-animation-duration=\"1\" data-animation-iteration=\"1\" style=\"opacity:0;\" data-opacity_start_effect=\"\">[vc_column_text css=&#8221;.vc_custom_1710408417858{margin-bottom: 0px !important;}&#8221; el_class=&#8221;small-text&#8221;]<strong>In 2002 he founded the &#8220;Sustainable marketing&#8221; agency Comart<\/strong> and was called by Valentino Parlato to &#8220;Il Manifesto&#8221; to deal with strategic marketing. From there he began his journey in the Third Sector and came into contact with Carlo Petrini from Slow Food, with Peace Reporter, Nidil, Emergency. A cultural enrichment that laid the foundations for his next step in the sustainability sector.[\/vc_column_text]<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1713884838493{margin-right: 15px !important;background-image: url(https:\/\/www.sustenia.green\/wp-content\/uploads\/2024\/04\/founder-2-v1.jpg?id=12582) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; css_animation=&#8221;fadeInRight&#8221; el_id=&#8221;story-img-container&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;vcr_float_right agency-info&#8221;][vc_column_inner el_class=&#8221;story-img-container&#8221; width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1704901580628{margin-left: 15px !important;background-image: url(https:\/\/www.sustenia.green\/wp-content\/uploads\/2024\/01\/crew.jpg?id=11008) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;story-paragraph story-paragraph-right&#8221; width=&#8221;1\/2&#8243;]<div class=\"ult-animation  ult-animate-viewport  ult-no-mobile \" data-animate=\"fadeInRight\" data-animation-delay=\"0\" data-animation-duration=\"1\" data-animation-iteration=\"1\" style=\"opacity:0;\" data-opacity_start_effect=\"\">[vc_column_text css=&#8221;.vc_custom_1710408447460{margin-bottom: 0px !important;}&#8221; el_class=&#8221;small-text&#8221;]<strong>In 2010 he conceived the Socio-Territorial Marketing (MST) model<\/strong> which creates sustainable local actions, anticipating a current need of today: brands must adopt sustainable strategies to be attentive to the social and environmental impact of their products and services and increase their reputation. The MST model has been adopted among others by Bolton, Rovagnati, Loacker, L&#8217;Or\u00e9al, Caff\u00e8 Borbone, Sammontana, Lancaster.[\/vc_column_text]<\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;vcr_float_right agency-info&#8221;][vc_column_inner el_class=&#8221;story-paragraph story-paragraph-left&#8221; width=&#8221;1\/2&#8243;]<div class=\"ult-animation  ult-animate-viewport  ult-no-mobile \" data-animate=\"fadeInLeft\" data-animation-delay=\"0\" data-animation-duration=\"1\" data-animation-iteration=\"1\" style=\"opacity:0;\" data-opacity_start_effect=\"\">[vc_column_text css=&#8221;.vc_custom_1709293739011{margin-bottom: 0px !important;}&#8221; el_class=&#8221;small-text&#8221;]With <strong>Sustenia<\/strong> , Filippo Sciacca completed his journey towards sustainable development: the agency in fact expands its skills in sustainability thanks to the contribution of experts in <strong>innovation, technological development, corporate reputation and communication.<\/strong>[\/vc_column_text]<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1697785615503{margin-right: 15px !important;background-image: url(https:\/\/sustenia.green\/wp-content\/uploads\/2023\/10\/story-3.jpg?id=8618) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; css_animation=&#8221;fadeInRight&#8221; addstyles=&#8221;story-img-container&#8221;][\/vc_column_inner][\/vc_row_inner]<div class=\"ult-spacer spacer-6ab2348e30e4a\" data-id=\"6ab2348e30e4a\" data-height=\"96\" data-height-mobile=\"96\" data-height-tab=\"96\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_btn title=&#8221;Get to know our team&#8221; style=&#8221;custom&#8221; custom_background=&#8221;#6f8c2b&#8221; custom_text=&#8221;#ffffff&#8221; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.sustenia.green%2Fen%2Fwho-we-are%2Fgreen-team%2F|title:Green%20team&#8221; el_class=&#8221;primary-btn&#8221; css=&#8221;.vc_custom_1709322717438{margin-bottom: -15px !important;}&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text css=&#8221;.vc_custom_1696234280554{margin-top: -20px !important;}&#8221;][\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1709293689144{margin-bottom: 0px !important;}&#8221; el_class=&#8221;small-text&#8221;]Sustenia was born thanks to an intuition of Filippo Sciacca who, after having worked for a long time in the strategic marketing of large multinational companies such as Henkel and Ferrero, chose in 2001 to dedicate his professional life to sustainable development, when it was called &#8220;fight against [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12333,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-12340","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages\/12340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/comments?post=12340"}],"version-history":[{"count":8,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages\/12340\/revisions"}],"predecessor-version":[{"id":12587,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages\/12340\/revisions\/12587"}],"up":[{"embeddable":true,"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/pages\/12333"}],"wp:attachment":[{"href":"https:\/\/www.sustenia.green\/en\/wp-json\/wp\/v2\/media?parent=12340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}