{"id":12377,"date":"2025-07-07T00:00:12","date_gmt":"2025-07-07T00:00:12","guid":{"rendered":"https:\/\/www.sustenia.green\/progetto\/skinceuticals\/"},"modified":"2024-03-01T16:44:36","modified_gmt":"2024-03-01T16:44:36","slug":"skinceuticals","status":"publish","type":"dt_portfolios","link":"https:\/\/www.sustenia.green\/en\/project\/skinceuticals\/","title":{"rendered":"Skinceuticals"},"content":{"rendered":"

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SOCIO-TERRITORIAL MARKETING<\/h2><\/div><\/div>
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Strategic objectives<\/h2><\/div><\/div>
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  • Support the corporate reputation with sustainable development contents.<\/li>\n
  • Raise the company awareness (target: 2M people).<\/li>\n
  • Increase the sell-out (target +15%) and mkt share (target +4%).<\/li>\n<\/ul><\/div>[\/vc_column_inner][vc_column_inner el_class=”col__img” width=”1\/2″ css=”.vc_custom_1696586445055{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_single_image image=”12322″ img_size=”full” css=”.vc_custom_1703266685782{margin-right: 0px !important;}”][\/vc_column_inner][\/vc_row_inner]
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    Operation phases<\/h2><\/div><\/div>
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    • Identification of potential areas of intervention interesting for the brand, whose mission is to protect women’s skin from air pollution.<\/li>\n
    • Creation of a tailor-made socio-territorial marketing activity in line with the brand values: “Beauty Renovation, science renews beauty”.<\/li>\n
    • Mibact partner identification: shortlist of 5 statues of female beauty deteriorated by atmospheric agents and in need of restoration.<\/li>\n
    • Choice of 3 statues through a voting mechanism on social media by consumers.<\/li>\n
    • Drive to store operation at pharmacies: a free skin check for consumers who had voted.<\/li>\n
    • Restoration of the 3 statues, with 65% tax credit for the company thanks to the Art Bonus for measures in favor of cultural patronage.<\/li>\n
    • Online verification of the restoration status, and return of the statues to the community.<\/li>\n<\/ul><\/div>
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      Results<\/h2><\/div><\/div>
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      Increased awareness: + 4.3 M people reached (+ 1.2 M online video views).
      \nGrowth in sell out (+25%) and market share (+4%).<\/div><\/div>
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      <\/div>[vc_row_inner el_class=”border-text”][vc_column_inner el_align=”center”][vc_column_text el_class=”aligncenter text-small”]Thanks to this activity, Skinceuticals by L’Or\u00e9al highlighted its commitment to social responsibility and increased visibility and sales, constructively involving the target and returning to the community 3 masterpieces of the Italian artistic heritage restored to their original beauty.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]
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      Global Goals<\/h2><\/div><\/div>[vc_column_text css=”.vc_custom_1696508964686{margin-top: -10px !important;}”]
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