Circular Economy

Economia circolare

“In un’economia circolare i flussi di materiali sono di due tipi: quelli biologici, in grado di essere reintegrati nella biosfera, e quelli tecnici, destinati ad essere rivalorizzati senza entrare nella biosfera”.

Secondo la definizione della Ellen MacArthur Foundation economia circolare «è un termine generico per definire un’economia pensata per potersi rigenerare da sola. In un’economia circolare i flussi di materiali sono di due tipi: quelli biologici, in grado di essere reintegrati nella biosfera, e quelli tecnici, destinati ad essere rivalorizzati senza entrare nella biosfera». L’economia circolare è quindi un sistema economico pianificato per riutilizzare i materiali in successivi cicli produttivi, riducendo al massimo gli sprechi.

Il modello economico lineare ‘take-make-dispose’ si basa sull’accessibilità di grandi quantità di risorse ed energia ed è sempre meno adatto alla realtà in cui ci troviamo ad operare. Le iniziative a sostegno dell’efficienza che lavorano per la riduzione delle risorse e dell’energia fossile consumata per unità di produzione, da sole possono ritardare la crisi del modello economico, ma non sono sufficienti a risolvere i problemi dati dalla natura finita degli stock.

Vedi il progetto:

Si pone quindi necessaria la transizione dal modello lineare ad un modello circolare, attraverso la riconfigurazione di tutte le fasi di produzione di un prodotto o servizio: dalla progettazione, alla produzione, al consumo, fino allo smaltimento. Tale processo supporta inoltre il conseguimento dei Global Goals dell’Agenda 2030 (SDG’s)  stabiliti per lo Sviluppo Sostenibile globale.

Cosa sono gli SDG's

La Camera di Commercio Internazionale sostiene e promuove il rapporto “Better Business, Better World” della Commissione Business and Sustainable Development (BSDC), che rivela che i modelli di business sostenibile possono ingenerare una crescita economica per un valore di oltre 12 mila miliardi di dollari e creare 380 milioni di posti di lavoro entro il 2030.

Il rapporto è stato redatto da un autorevole gruppo di amministratori delegati di imprese e rappresentanti della società civile, tra cui il Segretario Generale di ICC, John Danilovich. L’iniziativa è stata lanciata da BSDC nel 2015, con l’obiettivo di promuovere l’attuazione degli obiettivi di sviluppo sostenibile delle Nazioni Unite (SDGs) nel mondo imprenditoriale.

Dall’analisi è emerso che una strategia economica mondiale basata sugli obiettivi dell’Agenda 2030 potrebbe incrementare la crescita e la produttività in modo radicale: infatti, nei prossimi cinque anni i mercati “sostenibili” hanno un potenziale di crescita da due a tre volte superiore rispetto all’attuale aumento medio del PIL  con gli investimenti in infrastrutture sostenibili come driver.

Per iniziare insieme
un percorso di sostenibilità

Sustainability Report

Sustainability Report

To be effective and bring value to the company and stakeholders, the approach to sustainability must be systemic. Sustainability must be a strategic growth driver and this approach must be consciously chosen by the top management and the whole company. Our team is able to accompany an organization in all phases of this path.

Sustainability is a growth philosophy that takes the form of a path.

Extemporaneous actions, carried out inconsistently with the planned path, may have a usefulness in themselves but do not optimize the value created and risk not being consistent with the values of the Brand.

This is why Sustenia acts as a 360-degree sustainability partner and can offer its advice (directly with the internal team or through its network of professionals) at all stages of the process:

1. Identification of sustainable development goals
2. internal assessment
3. listening to internal and external stakeholders
4. certifications
5. impact assessments
6. motherhood matrix
7. sustainability report
8. identification of “shared value” KPIs

All without wanting to impose pre-established schemes or paths but respecting the history, culture and values of the companies we work with.

To start together
a sustainability path

Sustainable Tourism

Sustainable Tourism

Definition adopted by the UNWTO (World Tourism Organization). Sustainable tourism is defined as that form of tourism that satisfies the needs of travelers and host territories and at the same time protects and enhances opportunities for the future.

Definition adopted by AITR (Italian Association of Responsible Tourism). Responsible tourism is tourism implemented according to principles of social and economic justice in full respect of the environment and cultures. It recognizes the centrality of the host local community and its right to be a protagonist in the sustainable and socially responsible tourism development of its territory. It works by promoting positive interaction between the tourism industry, local communities and travelers.

The difference between responsible tourism and sustainable tourism in today’s common language is only a nuance: by now the principles of sustainability include those of responsibility. Responsible tourism originally assessed the ethical impact of tourism on the local population and its economic and social development. Sustainable tourism took into consideration: the impact of tourism on the environment, therefore pollution and environmental degradation related to tourism. In all cases, the rule, developed in an English-speaking environment, of the three E’s can be considered valid: Economy, Ethics and Environment, where economy, ethics and the environment have equal consideration in the minds of those who move and those who host people. Because today tourism is the main economic activity in the world, second only to oil; because there are 5 billion “arrivals” in countries around the world every year, because it employs millions of workers (1 every 15 employed worldwide) and is destined to grow exponentially in the coming decades, favored by the development of transport and communications.

See the project:

To start together
a sustainability path

Sustainable Innovation

Sustainable Innovation

The real turning point in sustainable development strategies passes through innovation that allows a real leap of discontinuity in achieving the objectives.

Developing process and product innovations can maximize the potential of any action.

Today it is crucial to look outside your organization to identify and involve not only non-profit organizations, but also social innovators and startups committed to common goals.

Analisis

Study of the Creation of Shared Value project and definition of the innovation framework

Scouting

Scouting and matching with startups engaged in complementary actions to the company

Management

Partner due diligence and
co-development coordination

Reporting

Measurement and evaluation of the results achieved and the impact generated

To start together
a sustainability path

Social-Territorial Marketing

Activities dedicated to corporate environmental, social and cultural responsibility represent a significant added value for building the reputation of companies that look to the future.

Consumers today are increasingly attentive to ethical issues and for this reason they choose companies that produce and create value not only from the intrinsic quality / price ratio but also from the relevance of the locally shared social good.

Companies that have adopted the MST model

Socio-Territorial Marketing is an innovative social responsibility model that improves the impact on consumption of Corporate Social Responsibility actions, introducing the concept of proximity of non-profit action to the final consumer. The model has the objective of intervening in the territories where the company distributes products and services, creating an action that integrates the principles of Marketing with CSR. The company is committed to “educating” the social area it takes care of and tangibly contributes to supporting at least three Global Goals of the 2030 Agenda through the action carried out.

By applying the principle of sustainable proximity actions, companies pursue the so-called Corporate Social Citizenship: the Social-Territorial Marketing intervention not only benefits companies from the point of view of compensation but ensures that the main subjects are the consumers themselves. The action undertaken is sustainable and calibrated on a specific territory and helps to make the ConsumAttore responsible.

The term ConsumAttore expresses the concept of choice with the wallet, coined with the hashtag #iovotocolportafoglio by the Professor of Political Economy Leonardo Becchetti (for further information we recommend the blog). With the expression “vote with the portfolio”, Prof. Becchetti intends to indicate the most important political choice of citizens, namely that of rewarding companies at the forefront of creating environmental, social and economic value with their purchase deed, the so-called efficiency in three dimensions. For a decade, this propensity to consume has been influencing the action of the most attentive multinationals. Businesses must be able to adapt and respond to new consumer demands in order to keep their market shares unchanged.

With our Socio-Territorial Marketing model, we help the company to create shared value through socially useful actions and practices in the territories of its consumers, becoming the protagonist in creating shared value and supporting corporate equity. The company thus becomes a social player, a leading player in the dissemination of positive practices and values ​​and is committed to taking into account the needs of all stakeholders, not just shareholders.

Sustainable actions designed according to this model are tangible and close to the ConsumAttore. Their realization requires an ad hoc path traceable in four macro-phases:

1. Identify the social need in line with the service, company value and target;

2. Select the partners (non-profit organizations and public bodies) with whom to carry out the project;

3. Create the sustainability project and develop it into actions on the territories;

4. Engage consumers and make them protagonists in the project activation process.

To start together
a sustainability path